History of The Ice Business
Until two centuries ago, ice was just an unfortunate side effect of winter. But in the early 1800s, one man saw dollar signs in frozen ponds. Frederic Tudor not only introduced the world to cold glasses of water on hot summer days, he created a thirst people never realized they had.
Ice Man Cometh
Breaking The Ice
Perhaps it was his Yankee entrepreneurial spirit, or perhaps monomania, but Tudor was obsessed with the idea that ice would make him rich. During the next decade, he developed clever new techniques to convince people that they actually needed ice, including a “first one’s free” pitch. While living in a South Carolina boarding house in 1819, Tudor made a habit of bringing a cooler of chilled beverages to the dinner table. His fellow boarders always scoffed at the sight, but after a sip or two, they’d inevitably fall in love with his ice. Tudor traveled around the country and convinced barkeeps to offer chilled drinks at the same price as regular drinks—to see which would become more popular. He also taught restaurants how to make ice cream, and reached out to doctors and hospitals to convince them that ice was the perfect way to cool feverish patients. The truth is that people never knew they needed ice until Tudor made them try it. Once they did, they couldn’t live without it.
The End of The Ice Age
Frederic Tudor died in 1864, finally rich again. By that time, everyone with access to a frozen body of water was in on the action. Ice boomtowns sprouted along the Kennebec River in Maine, where farmers found year-round employment. The 1860s became the peak competitive period of American ice harvesting, and Tudor’s company prospered. Even during the Civil War, when the South was cut off from ice supplies in the North, the ice industry continued to grow in New England and in the Midwest.
As American society grew more accustomed to fresh meats, milk, and fruit, the ice industry expanded into one of the most powerful industries in the nation. At the turn of the 20th century, nearly every family, grocer, and barkeep in America had an icebox. But ironically, America’s dependence on ice created the very technology that would lead to the decline of the ice empire—electric freezers and refrigerators. During the early 1900s, these appliances became more reliable, and by 1940, five million units had been sold. With freezers allowing people to make ice at home, there was little need to ship massive quantities across the country.